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The people behind the standard

Founding athletes.

Behind every ALLIANCE Athlete is a story of discipline, sacrifice, and relentless pursuit. These individuals do not just wear the brand—they embody the values that define our movement and inspire others to raise the standard every day.

Bella Saenz, ALLIANCE founding athlete

01 / Founding athlete

Bella Saenz

Your discipline is a reflection of your mind and the respect you have for yourself.

Aurelia Jimenez, ALLIANCE founding athlete

02 / Founding athlete

Aurelia Jimenez

Engineered for athletes.

Robert Villalon, ALLIANCE founding athlete

03 / Founding athlete

Robert Villalon

Valley made. Rob is looking to secure his IFBB Pro card this fall 2027—making him one of the few athletes in the RGV to attain an IFBB Pro card.

Roderick "BIG TIME" Dudley Jr., ALLIANCE founding athlete

04 / Founding athlete

Roderick "BIG TIME" Dudley Jr.

Pro wrestler. Outstanding work ethic. Standing at a staggering 6'4", Rod knows how to out-work the competition. Future Hall of Famer in the making.

Abygail Martinez, ALLIANCE founding athlete

05 / Founding athlete

Abygail Martinez

Former Division 1 athlete. Current Harvard student. Valley native. She embodies the definition of being ALL-IN.

Priscilla Quintero, ALLIANCE founding athlete

06 / Founding athlete

Priscilla Quintero

Engaging fitness influencer and content creator who inspires growth, confidence, and healthy living while positively impacting the RGV.

Leslie Estrada, ALLIANCE founding athlete

07 / Founding athlete

Leslie Estrada

Engineered for athletes.

Trey & Luke Villareal, ALLIANCE founding athlete

08 / Founding athlete

Trey & Luke Villareal

Engineered for athletes.

Lesly Pena, ALLIANCE founding athlete

09 / Founding athlete

Lesly Pena

Engineered for athletes.

Nikolas Beltran, ALLIANCE founding athlete

10 / Founding athlete

Nikolas Beltran

Engineered for athletes.

Built in the Rio Grande Valley

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